eCommerce
Google Analytics Pro for WooCommerce

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File: woocommerce-google-analytics-pro.zip (1.9 MB)
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Google Analytics Pro for WooCommerce it allows you full integration of your WooCommerce online store with Google Analytics, enabling the advanced e-commerce properties of Analytics and generating events for virtually any action visitors take on your website, such as adding an item to the cart, deleting it, starting checkout, change the selected payment method, edit account details, visit the home page, insert a coupon code…
With Google Analytics Pro for WooCommerce you can integrate all of these events (and many more!) in Analytics, allowing you to access details on such important metrics as cart abandonment rate, average ticket per order, sales by product or category and other important data to take action in your business.
Google Analytics Pro for WooCommerce it is compatible with Google Analytics 4.
Features of Google Analytics Pro for WooCommerce
- Provide basic tracking data, such as page views or customer sessions.
- It includes all the features of the free version, such as Universal Analytics or advanced e-commerce properties, but with much more advanced and complete event tracking.
- Allows you to exclude store managers from statistics.
- Tracking users by ID, to obtain more precise data (the user is identified as the same even if accessed from different devices or browsers).
- Monitoring of basic e-commerce events, such as product added to cart or checkout process started.
- Add advanced eCommerce events such as entering or deleting coupons, changing quantities in cart…
- Track manually added orders.
- Add tracking for cancellation and return of orders.
- Add the customer’s email opening events as events in the «Emails» category.
- Includes full support for «Purchase Behavior» and «Purchase Processing Behavior» analysis reports.
- Add checkout events to have more detailed data on customer behavior during checkout, such as payment method selection.
- Compatible with WooCommerce Subscriptions, adding events linked to subscriptions.
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